Some of the most interesting parts of this experience have been the politicos whose expertise I have gotten in my classes. From my Speechwriting class, taught by 2 former White House speechwriters, to my Seminar class’ guest speakers, this kind of perspective can only be found here, in this city.
So far, after hearing from public opinion experts, RNC messaging strategists, campaign managers, and the consultant who made the famous 30-minute political ad for the Obama Campaign in 2008, I have learned 2 things that separate these "experts" from the "pundits" you see on TV. This insight is perhaps best summarized by one speaker who stated that in politics, "there is both a science and an art to what we do".
So, the 2 biggest differences I have seen between this “insider” expert perspective on how politics actually works, and what we see in the popular media are:
1) The experts know the technical ins and outs of politics and are able to back up their analysis with polling and statistics. (the science)
Thus, there is both a science and an art to the world of politics.
This may not be a mind-blowing insight, but I find it constantly fascinating how out of touch the political analysts in the media are with what the people who actually work in politics say.
For one small example, a few days ago, we heard from a Republican strategist who talked about how the media exaggerated the level of uncertainty and drama in the 2008 general election. He cited polls that showed that 90% of Americans thought we were on the “wrong track” by the end of the Bush administration, and that in that environment, which was not likely to change, any Republican was virtually doomed to lose the contest from the very beginning. But yet, the media, obsessed with the day-to-day drama of a Presidential campaign could not see the bigger picture, and kept the drama going so effectively that the average American went into election day with no idea what to expect—the suspense intact.
Another fault in the media is their tendency to make bold predictions that are presented as the absolute truth. TV strategists often pretend like only they have the right view on what is going to happen in politics. In contrast, the strategists and managers who talk to our class never pretend to have the end-all answer to any political question. “Are the Democrats dead in 2010?” someone might ask. The strategist might respond to us: “Well, here’s my read on the situation, but who really knows, so many factors can change, let me cite these polls/data to show why I think something, but at this point it’s really difficult to tell”. They never pretend to hold the ultimate truth in politics, because, as it is an unpredictable art, such truth does not exist.
I am fascinated to hear what the real experts are saying to our classes and contrast that with the “expert” opining we hear on television. As somewhat of an amateur studier of the mainstream media, I am interested to discover these distinctions. I hope to, as I hear from more speakers, add to what I am learning about the ins and outs of the political world from behind the media’s dark curtain.